MarketDirect StoreFront supports integration with AccuZIP mailing service provider for direct mail campaigns.
Note: AccuZIP is supported only for use with products created with the licensable option EFI VDP, Single and Batch record VDP. For more information on EFI VDP, see Create an EFI VDP Product.
AccuZIP’s Direct Mail software solutions can provide you with tools to:
● Use the following address verification services for an existing mailing list:
● CASS™ Certification: CASS stands for Coding Accuracy Support System. AccuZIP is nationally CASS Certified™ for ZIP+4®, CRRT, 5-Digit, LACSLink®, SuiteLink®, eLOT® DPV®, and RDI™. This process will ensure the accuracy so that each mail-piece receives the maximum postal discount.
● NCOALink® Certification: NCOALink stands for National Change of Address. NCOALink will ensure that each CASS Certified name and address record is processed against the NCOALink database, which is updated weekly to ensure that each mail piece arrives at the recipient’s new address instead of the old address. With NCOALink and CASS, the presorted mailing list can claim Full-Service discounts to save even more on postage.
● Comprehensive Duplicate Detection: Industry leading duplicate detection with integrated A.K.A. name matching ensures that every costly duplicate record is found and purged. This ensures that each mailing results in the highest ROI possible, reducing wasted postage, material, and labor.
● PAVE™ GOLD Certification: PAVE stands for Presort Accuracy, Validation, and Evaluation. Presorting the CASS Certified mailing list will accurately prepare your mail for the lowest postage rates. Supports all types of First-Class Mail® and Standard Mail®, including card, letter, and flat size.
● Create EDDM mailing address lists of all residences and/or businesses in one or more designated ZIP Code™ area so you can easily saturate the target area for your direct mail campaign.
● The MDSF Direct Mail Automated Workflow: The MarketDirect StoreFront Direct Mail Automation Workf ow powered by AccuZIP fully automates order processing of direct mail products from order entry through mail processing and check out. Streamline the mailing process by allowing your customers to upload their mailing lists, complete CASS and NCOA certifications, presort the cleansed list, and receive the final postage amount directly in the order checkout process. After checkout, 100% of the required documentation, both Electronic (Mail.dat) and Hard Copy and the Print Ready PDF document, are ready to print. The MDSF Direct Mail Automated Workflow will save hours of preparation time, reduce labor costs, and increase both productivity and revenue.
1. Purchase a license for batch record EFI VDP.
Note: EFI VDP is available as a licensed option. For more information on obtaining a license for EFI VDP, contact your EFI sales representative, call (800) 875-7117), or fill in the Web form at http://www.efi.com/about-efi/contact-us/how-to-buy/.
2. Establish an account with AccuZIP.
Note: For more information on AccuZIP or to establish an account, visit www.accuzip.com/dsf.
Let AccuZIP know that you are an EFI MarketDirect StoreFront user who has purchased a license for EFI VDP and want to establish an AccuZIP account for use with your direct mail products.
Note: All new activations must complete a PAF that AccuZIP will send to them. The PAF must be received and approved before AccuZIP will issue an Activation Key. The USPS requires that the PAF be filled out completely as a prerequisite to processing a name and address list through its Licensed NCOALink service. AccuZIP will automatically notify MarketDirect StoreFront customers 30-60 days prior to the date on which PAF needs to be renewed each year (and then daily for the final 30 days until the PAF is renewed). If a customer does not renew the PAF, the account will be disabled.
After the customer chooses a Purchase Plan (i.e., Transaction Model or Subscription Model), AccuZIP will provide an API_KEY and activation information that you will need to configure your AccuZIP Direct Mail solution account in MarketDirect StoreFront (per step 3 below). AccuZIP will also have you complete PAFs.
Note: For complete details about the available AccuZIP purchase plans, including pricing and the services they provide, request the AccuZIP document AccuZIP Transaction and Subscription Based Pricing.
3. Configure AccuZIP in MarketDirect StoreFront (in large part using the information AccuZIP will provide to you).
Note: See Configure the Mailing Service Callback URL.
4. Set up direct mail services for each Print Shop on Manage Print Shop administration page in MarketDirect StoreFront:
Note: For instructions on setting up direct mail services for a Print Shop, see Direct_Mail.
● The EFI MDSF Support team will provide support related to the setup of AccuZIP in MarketDirect StoreFront.
● Email: md.support@efi.com
● Phone: 888-334-8650 (select option 4 then option 1)
● The AccuZIP Support team will provide support related to specifics within the AccuZIP Direct Mail solution (such as postal regulations, printing the Intelligent Mail® barcode (IMb®), documentation, PostalOne!® upload) by email, phone, or Live Chat:
● AccuZIP Dedicated Technical Support Phone Number for EFI customers: 805-461-7035
● AccuZIP Dedicated Support Email Address for EFI customers: dsf@accuzip.com
● Live Chat: http://ww.accuzip.com/chat
Note: The live chat option is not specifically dedicated to EFI customers; thus, EFI MarketDirect StoreFront customers should be prepared to identify themselves as EFI customers and provide the support personnel with their AccuZIP account number.
Note: You will not typically need to make any changes to the Mailing Service Callback URL and Mailing Service Callback Duration fields but can accept the default values for both the callback URL and the callback duration. The callback URL controls the communication back from AccuZIP to MarketDirect StoreFront after mail list processing occurs (e.g., where the user is directed on the MarketDirect StoreFront site).
If you do need to change the mailing service callback URL or duration:
1. Go to Administration > Mailing Service Providers.
2. On the Mailing Service Providers page:
● In the Mailing Service Callback URL field, type (or paste) the callback URL.
Note: To revert to the default callback URL, click Default.
● In the Mailing Service Callback Duration field, change the duration value (in seconds) as needed.
3. Click Save Changes.
To configure MarketDirect StoreFront to use your AccuZIP account
Note: MarketDirect StoreFront supports AccuZIP Geography functionality (e.g., settings for Radius, Zip code, etc.) for EDDM but not for Purchase List mailing options.
Once you have established your AccuZIP merchant account, you will need to configure MarketDirect StoreFront to work with AccuZIP.
1. In MarketDirect StoreFront, go to Administration > Mailing Service Providers.
2. On the Mailing Service Providers page, with AccuZip selected in the pull-down list, click Add New Account.
3. In the Account Name field, specify a name for the account.
4. Click Add New Account.
5. On the account configuration page Account Information section:
● Account Name: Enter any name you want to refer to this account.
● Description: Add a description to help you identify the account (this is very helpful if you have more than one mailing service provider account).
● Contact Name: Enter the name of the person who is responsible for managing this account.
● Contact Address: Enter the contact information for the person who is responsible for managing this account.
● Click Reset to clear all fields in this section.
6. On the account configuration page, Mailing Service Gateway Information section:
Warning: Do not change any of the fields in this section.
● List Upload URL
● End to End Service URL
● Get Quote URL
● Update Quote URL
● Presorted List Download URL
● USPS Documentation Download URL
● Prequalification URL
● EDDM URL
● EDDM Upload File Name
● Get Estimated Quote URL
● Purchase LIst Initialize URL
● Purchase List Download URL
● Purchase List Sample Data Download URL
● Purchase List Get Search Fields URL
● Purchase List Get Search Field Values URL
● Purchase List Get Count URL
● If you need to restore the default values for the fields in this section, click Reset.
7. On the account configuration page, Account Setup section, enter information that AccuZIP provides you in the following fields:
● Signing Statement
● Mailer Company
● Mailer Phone
● Mailer Email
● Mailing Agent Name and Address
● Mailer ID
● CR ID
● EDOC Sender CR ID
● Mail Permit Number
● Default MID
● MID
● Customer ID
● API Key
8. Click Save to save the account information or Cancel to cancel any changes you have made.
9. To test the account settings, click Test.
For instructions on setting up direct mail services for a Print Shop, see Direct Mail.